Page 9 - Hammer Shock - Picture Palace Movie Posters
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twice in 1972; the rending fingernails used for Asylum and the skull-nestling eyeball that advertised Tales from
          the  Crypt  were  deemed  fine  for  newspapers  but  far  too  strong  for  loitering  tube  travellers.  Another  key
          competitor  was  Tony  Tenser's  Tigon  British  company,  which  produced  such  uncompromising  classics  as
          Witchfinder General (with grandiose artwork by Frank Langford) and its loose follow-up Blood on Satan's Claw,
          the latter illustrated with striking simplicity by another important name, the Italian émigré Arnaldo Putzu. It was

          Putzu  who,  in  1974,  created  a  wonderfully  dynamic  composition  for  Hammer's  bizarre  'Kung  Fu  Horror
          Spectacular', The Legend of the 7 Golden Vampires.



          As a radically changing market and the gradual extinction of the British film industry took hold, Britain's horror
          boom finally petered out in the mid-1970s. And in the process the wheel turned full circle. For the 1974 release
          Frankenstein and the Monster from Hell, Bill Wiggins, who had painted the classic Dracula quad some 16 years
          before,  was  called  back  and  nostalgically  recombined  all  the  old  elements  -  the  lurching  fiend,  the  clawing
          hands, the beautiful screamer.



          All this, of course, is just scraping the surface: the scope of British horror in its halcyon period was huge, and
          this collection of artworks does a tremendous job of indicating just that. So, if it's lovingly rendered post-war

          symptoms of Derek Hill's 'sick society' you're after, then this sumptuous collection of poster art could hardly be
          bettered.














          Jonathan Rigby is the author of several books, among them English Gothic: Classic Horror Cinema 1897-2015, American Gothic: Six
          Decades of Classic Horror Cinema, Euro Gothic: Classics of Continental Horror Cinema and Studies in Terror: Landmarks of Horror
          Cinema.


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